METHODOLOGY (Equilibrium Model)
Starting after our annual STKI Summit (this year it was our 18th) we maintain our market model and update it (our segmentation is adjusted when the market changes) constantly.
STKI activity year goes from Summit to Summit, in other words from 1 of April till the end of March. Our summit has been scheduled at a time that all budgets have been closed and we have time to meet and discuss them with clients. At that time vendors can also discuss the past year and new strategies with us.
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